There is a lot of common sense and familiar content in the ICO's draft code of practice on direct marketing which is now out for consultation. However, within the pages, a few points stand out particularly in relation to social media use that may surprise you.
You can read my summary of the highlights and watch outs for your marketing team here.
From vegetables to social media: key points from the ICO’s draft Direct Marketing Code of Practice At a Glance… The UK Information Commissioner’s Office has published a draft Code of Practice on Direct Marketing, which is now out for consultation. Here we discuss the context for this and key takeaway points from its 120+ pages. Author: Elle Todd