Jonathan Goldsmith, UK's Law Society Council member for the EU and International, was kind enough to mention my firm's Guide to the Metaverse in his article on how law firms are opening virtual offices in the "virtual space".  But as he points out, that's not new.  A prior iteration of a Metaverse world -- Second Life -- had virtual law offices back in 2003.  I have no idea if they proved to be successful.  Now the Metaverse has a host of personal injury firms roaming about in search of avatars who have suffered virtual injuries.  Makes me wonder if an avatar can get whiplash from a mouse gone wild.  Or if your avatar is "killed", can you sue for wrongful death?  Or if you and your significant other both have avatars and one is injured by another negligent avatar owner, can  you sue for loss of virtual consortium?  Pretty silly questions but fun to ask.

On a more serious note, what has been the ROI for commercial operations on Second Life?  How, if at all, will it differ for the Metaverse, now embedded in Web 3.0?  Regardless, as Mr. Goldsmith points out, the Metaverse is here to stay, is going to grow, and has a myriad of serious legal issues for commercial enterprises to consider before they set up storefronts.  Read his entire article for more.  The Reed Smith Guide can also help in that area.  But keep your eyes open as the next virtual world is virtually assured.  

"Beam me up, Scotty."