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FTC Antitrust Complaint Dismissed Against Altria Group and JUUL Labs

Today, Chief Administrative Law Judge Michael Chappell dismissed antitrust charges issued by the Federal Trade Commission staff against tobacco company Altria Group, Inc. and electronic cigarette maker JUUL Labs, Inc.  The FTC's complaint had alleged that Altria and Juul entered a series of agreements, including Altria’s acquisition of a 35% stake in JUUL, that eliminated competition in violation of federal antitrust laws.  Judge Chappell concluded that FTC complaint failed to demonstrate both the anticompetitive effects of the non-compete provision, and a reasonable probability that Altria would have competed in the e-cigarette market in the near future.  Judge Chappell also noted that since Altria acquired its stake in JUUL, the closed-system e-cigarette market has become more competitive, and the evidence failed to prove that Altria’s removal of its own e-cigarette products from the market substantially harmed competition or is likely to do so in the future.  This decision will become the final 30 days after it is served upon the parties unless, prior to that date, appeal is perfected.


antitrust and competition