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viewpoints
Welcome to Reed Smith's viewpoints — timely commentary from our lawyers on topics relevant to your business and wider industry. Browse to see the latest news and subscribe to receive updates on topics that matter to you, directly to your mailbox.
17 results for: advertising
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While influencer marketing has been around for decades, its prevalence in the brand marketing mix has reached unprecedented heights. ...
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Brian Jacobs' post in The Cog Blog poses not the proverbial $64,000 Question but rather the $95 Billion Question: Do any of the "tools"...
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If you're curious about the daunting challenge brands face in justifying and auditing the billions they spend annually on programmatic...
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It was my pleasure to join Deborah Malone, publisher of The Internationalist, and Manuel Reyes, CEO of Cortex Media, in a podcast on the...
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Media consultant, Firm Decisions, partnered with the World Federation of Advertisers (WFA) on an important guide to media buying...
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A new report out of New Zealand entitled, "Unhealthy food and drink marketing in Aotearoa New Zealand: Evidence Snapshot 2022" concludes...
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Jack Neff's Ad Age report on the Marketer’s Brief podcast by Bob Liodice, CEO of the Association of National Advertisers, on the new...
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Recently, IAB Europe was fined by the Belgium Data Protection Authority in a decision that the IAB standards did not comply with the...
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Billions are being spent every year (and rising) on programmatic media buying where sales are made in a bidding process driven by...
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Influencer marketing brings complex legal and operational considerations for global brands at the intersection of advertising and data...
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The UK's advertising watchdog, the ASA, is known predominantly for being a reactive enforcer of the advertising codes; investigating...
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The Union Cycliste Internationale (UCI) - the world governing body for cycling - just announced that the first ever Cycling Esports World...
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OK, while this is not exactly HOT of the press, it is still warm!Early last month the Spanish data protection regulator fined Twitter...
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On June 26, the FCC extended its previous limited-waiver of the sponsorship identification rule contained in Section 317(a) of...
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Jillian Petrera and I are pleased to be joining the Association of National Advertisers next week to discuss Cannabis and CBD marketing...
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Many of you have asked me about the intricacies of advertising cannabis and CBD products and the laws covering same.  Please see a recent...