There is so much happening in adtech regulation on both sides of the Atlantic that 2020 looks set to really shake things up.
You can read a summary of these developments here.
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A monumental year ahead for adtech?
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The announcement on 14 January from Google that it will be phasing out third party cookies within the next two years signals the start of what looks set to be a highly significant year for the adtech industry and the companies that rely on it to promote their brands.
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