What is notable about the FTC’s Issue Perspective Paper on Video Game Loot Boxes, which is a follow up from the 2019 workshop held by the FTC on loot boxes, is that each of the staff's call outs is very much in line with current FTC practice: (1) If you call out the odds in connection with a loot box, you better be sure they’re accurate and nonmisleading; (2) Do the best you can to make the costs associated with loot boxes clear and transparent; and (3) In the context of influencers in the gaming area, make sure you disclose any material connection.
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FTC Issues Staff Perspective on Video Game Loot Boxes
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The paper highlights public concerns raised about loot boxes, emerging academic research, and industry self-regulatory initiatives discussed at the workshop and in comments submitted to the public docket.
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