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Another adtech blow? IAB TCF decision out

The decision from the Belgian data protection authority concerning the Interactive Advertising Bureau Europe’s Transparency and Consent Framework (TCF) is now out. There has been a lot riding on this decision for websites, brands, adtech vendors and the future of consent management platforms and real time bidding.

Unfortunately, the complex issues and lengthy judgment may have left some companies wanting to do the right thing in terms of compliance but still unclear how they may be impacted. In this article, we look in detail at the decision and walk through what it does (and does not) say.


entertainment & media