Increased automation in the hospitality industry is another example of how businesses are using technology to cut costs and address new economic realities. A key challenge is to determine how to use technology effectively without impacting customer experience. Completely removing humans from the equation may have unintended legal consequences if technology fails to operate properly. As the hospitality and other industries continue to automate and embrace innovative technologies, it will be important for businesses to consider how to effectively use technology to enhance rather than replace human interactions.