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Adtech (properly) explained

Adtech is a notoriously acronym and bizarre term ridden area and, even when you do get your hands on a definition or glossary, you can end up none the wiser on the true meaning of the words you read and the implications. Not any more. The Reed Smith Adtech team has put in the hours and produced an Adtech dictionary targeted specifically at lawyers and privacy practitioners, encompassing US, European and Asia industry and relevant legal terms. No excuse now for not knowing your CTRs from your COS and VCDPA!


entertainment & media, emerging technologies