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Influencer marketing rules across Germany, the UK and the United States

Influencer marketing has never been more important to brands, as traditional celebrity endorsements have become more difficult to execute over the past few months.

Our transatlantic team provides an update on the key transparency requirements when working with influencers in Germany, the UK and the United States.

Self-quarantining audiences have different demands. With the strong trust from their followers, influencers on social media channels such as Facebook, Instagram or Twitter still have a power that pays off.


influencermarketing, influencers, advertising law, entertainment & media