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As Shelly Palmer reports in one of his latest articles, the immediate technology threat facing us is not AI. While the debate over AI is...
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While influencer marketing has been around for decades, its prevalence in the brand marketing mix has reached unprecedented heights. ...
The Association of National Advertisers put together a compendium of opinions by experts on what marketers can expect in 2022. As the...
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Influencer marketing brings complex legal and operational considerations for global brands at the intersection of advertising and data...
The last couple of weeks have seen Instagram influencers under the regulatory spotlight. Following recent action taken by the Advertising...
Influencer marketing has never been more important to brands, as traditional celebrity endorsements have become more difficult to execute...