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Jun 05, 2023 Real fears By Douglas Wood As Shelly Palmer reports in one of his latest articles, the immediate technology threat facing us is not AI. While the debate over AI is...
Apr 14, 2022 Influencer Marketing Attracting UK Regulatory Oversight -- Is the U.S. Next? By Douglas Wood While influencer marketing has been around for decades, its prevalence in the brand marketing mix has reached unprecedented heights. ...
Jan 12, 2022 What's Ahead for Brands in 2022? By Douglas Wood The Association of National Advertisers put together a compendium of opinions by experts on what marketers can expect in 2022. As the...
Jun 02, 2021 Data and advertising considerations in influencer marketing By Sarah Bruno Jason Gordon Influencer marketing brings complex legal and operational considerations for global brands at the intersection of advertising and data...
Apr 03, 2021 Influencers in the regulatory spotlight By Tom Gates The last couple of weeks have seen Instagram influencers under the regulatory spotlight. Following recent action taken by the Advertising...
Jul 30, 2020 Influencer marketing rules across Germany, the UK and the United States By Nick Breen Influencer marketing has never been more important to brands, as traditional celebrity endorsements have become more difficult to execute...