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Seatbelts on: kids privacy code transition period starts today

The controversial and wide-reaching Age Appropriate Design Code comes into force in the UK today (2nd September). Fortunately it provides a one year transition period for any information society services (think sites, apps, platforms, connected devices etc) that are likely to appeal to children to get their services in order and there is a long list of things to do! Oh and let's just remember that "children" means up to 18 and not those under 13.

The ICO has emphasised again today that it will take a risk-based view in enforcement and that it will be providing various support over the coming months to help companies get ready. 

It remains difficult to see how this will become "as normal as putting a seatbelt on" however whilst the UK remains such an outlier in this Code.

For more detail on the 15 standards and requirements of the Code see our previous post here.

“A generation from now we will all be astonished that there was ever a time when there wasn’t specific regulation to protect kids online. It will be as normal as putting on a seatbelt. “This code makes clear that kids are not like adults online, and their data needs greater protections. We want children to be online, learning and playing and experiencing the world, but with the right protections in place.


aadc, ico guidelines, gdpr, entertainment & media