January 27, 2022 | less than a minute read

The COVID Hangover and other headaches ahead

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Douglas Wood

Senior Counsel

Get in touch

Douglas Wood

Senior Counsel

Proud to once again opine on legal issues marketers will face in 2022 for The Internationalist. As we hopefully exit the pandemic and return to more normalcy, brands will be challenged to connect with consumers in new ways and invigorate methodologies used pre-pandemic (and often forgotten). Particularly in a marketing world increasingly dependent upon algorithms rather than people to reach customers. Perhaps the world for marketers has gone from "Buyer Beware" to "Seller Beware." Time will tell.

As 2022 – the Year of the Tiger – comes roaring in, it's that time to speculate once again on what lies ahead for marketers. So, here's the top ten trends and challenges I see (in no particular order) that if unheeded may make brands the next endangered species (assuming they are not already).

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