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Welcome to Reed Smith's viewpoints — timely commentary from our lawyers on topics relevant to your business and wider industry. Browse to see the latest news and subscribe to receive updates on topics that matter to you, directly to your mailbox.
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The COVID Hangover and other headaches ahead

Proud to once again opine on legal issues marketers will face in 2022 for The Internationalist. As we hopefully exit the pandemic and return to more normalcy, brands will be challenged to connect with consumers in new ways and invigorate methodologies used pre-pandemic (and often forgotten). Particularly in a marketing world increasingly dependent upon algorithms rather than people to reach customers. Perhaps the world for marketers has gone from "Buyer Beware" to "Seller Beware." Time will tell.


As 2022 – the Year of the Tiger – comes roaring in, it's that time to speculate once again on what lies ahead for marketers. So, here's the top ten trends and challenges I see (in no particular order) that if unheeded may make brands the next endangered species (assuming they are not already).


media, marketing, programmatic, 2022, internationalist, digital