Proud to once again opine on legal issues marketers will face in 2022 for The Internationalist. As we hopefully exit the pandemic and return to more normalcy, brands will be challenged to connect with consumers in new ways and invigorate methodologies used pre-pandemic (and often forgotten). Particularly in a marketing world increasingly dependent upon algorithms rather than people to reach customers. Perhaps the world for marketers has gone from "Buyer Beware" to "Seller Beware." Time will tell.