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Ruben Schreurs' guest column in AdExchanger is worth the read. He is one of the leading consultants in the ad tech business and someone...
Reed Smith LLP
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In a recent report from NewsGuard, it found that online ads placed programmatically from more than 140 brands are populating sites that...
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In an interview posted by investment advisor, Needham & Company, Bill Duggan (Group Executive Vice President at ANA) outlines the key...
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Lou Paskalis, one of the top media experts in the advertising industry, wrote an interesting column on his observations after attending...
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HispanicAd.com wrote an excellent overview of the Association of National Advertisers' Programmatic Media Supply Chain Transparency Study...
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On June 13, the Association of National Advertisers released findings from its Programmatic Media Supply Chain Transparency Study — First...
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Megan Graham's November 2022 report in the Wall Street Journal on digital advertising's impact on the environment made the case clear --...
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Those who know me are painfully aware of my views on transparency in the media buying industry. Despite what the supply chain says about...
Industry expert Nick Manning could not have said it better in a recent article in the Media Leader. No one has yet to make any viable...
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My colleagues, Nick Swimer and Keri Bruce explore the dark depths of programmatic media buying and provide perspective on why the...
Brian Jacobs' post in The Cog Blog poses not the proverbial $64,000 Question but rather the $95 Billion Question: Do any of the "tools"...
If you're curious about the daunting challenge brands face in justifying and auditing the billions they spend annually on programmatic...
Jack Neff's Ad Age report on the Marketer’s Brief podcast by Bob Liodice, CEO of the Association of National Advertisers, on the new...
Billions are being spent every year (and rising) on programmatic media buying where sales are made in a bidding process driven by...
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Proud to once again opine on legal issues marketers will face in 2022 for The Internationalist. As we hopefully exit the pandemic and...
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SkyMedia, the sales arm for UK broadcaster Sky, announced its latest iteration of addressable advertising that allows advertisers to use...