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viewpoints
Welcome to Reed Smith's viewpoints — timely commentary from our lawyers on topics relevant to your business and wider industry. Browse to see the latest news and subscribe to receive updates on topics that matter to you, directly to your mailbox.
9 results for: programmatic
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Industry expert Nick Manning could not have said it better in a recent article in the Media Leader.  No one has yet to make any viable...
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My colleagues, Nick Swimer and Keri Bruce explore the dark depths of programmatic media buying and provide perspective on why the...
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Brian Jacobs' post in The Cog Blog poses not the proverbial $64,000 Question but rather the $95 Billion Question: Do any of the "tools"...
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If you're curious about the daunting challenge brands face in justifying and auditing the billions they spend annually on programmatic...
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Jack Neff's Ad Age report on the Marketer’s Brief podcast by Bob Liodice, CEO of the Association of National Advertisers, on the new...
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Billions are being spent every year (and rising) on programmatic media buying where sales are made in a bidding process driven by...
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Proud to once again opine on legal issues marketers will face in 2022 for The Internationalist. As we hopefully exit the pandemic and...
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SkyMedia, the sales arm for UK broadcaster Sky, announced its latest iteration of addressable advertising that allows advertisers to use...
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Short but sweet from the ICO.  They have published a very short blog post explaining that they don't want to put undue pressure on any...