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viewpoints
Welcome to Reed Smith's viewpoints — timely commentary from our lawyers on topics relevant to your business and wider industry. Browse to see the latest news and subscribe to receive updates on topics that matter to you, directly to your mailbox.
9 results for: media
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Brian Jacobs' post in The Cog Blog poses not the proverbial $64,000 Question but rather the $95 Billion Question: Do any of the "tools"...
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If you're curious about the daunting challenge brands face in justifying and auditing the billions they spend annually on programmatic...
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It was my pleasure to join Deborah Malone, publisher of The Internationalist, and Manuel Reyes, CEO of Cortex Media, in a podcast on the...
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Media consultant, Firm Decisions, partnered with the World Federation of Advertisers (WFA) on an important guide to media buying...
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Proud to once again opine on legal issues marketers will face in 2022 for The Internationalist. As we hopefully exit the pandemic and...
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SkyMedia, the sales arm for UK broadcaster Sky, announced its latest iteration of addressable advertising that allows advertisers to use...
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The Association of National Advertisers put together a compendium of opinions by experts on what marketers can expect in 2022.  As the...
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While Southeast Asia has its fair share of challenges being a highly fragmented market, there are compelling reasons for Chinese tech...
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Fighting ad fraud is a full time job for the industry.  Brands continue to lose millions of dollars to ad fraud. What steps are your...