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Welcome to Reed Smith's viewpoints — timely commentary from our lawyers on topics relevant to your business and wider industry. Browse to see the latest news and subscribe to receive updates on topics that matter to you, directly to your mailbox.
| less than a minute read

Ad fraud continues to be an issue

Fighting ad fraud is a full time job for the industry.  Brands continue to lose millions of dollars to ad fraud. What steps are your marketers and agencies taking to protect your company's media investments?  

The industry's key weapon against ad fraud has been compromised, allowing fraudsters to exploit Ads.txt files and siphon off millions of ad dollars


media, ad fraud, advertising law, entertainment & media