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viewpoints
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A Guide to Successful Media Buying Contract Negotiations

Media consultant, Firm Decisions, partnered with the World Federation of Advertisers (WFA) on an important guide to media buying contracts.  It's an excellent adjunct to the Association of National Advertisers' (ANA) media buying contract template.  Together, they're an excellent road map for every brand in contract negotiations and oversight of the billions spent annually on media.  

One of the most challenging tasks facing all advertisers in a fast pace, ever evolving media environment is ensuring that their media agency contracts fully reflect the complexities of the market and best protect their interests.

Tags

ana, media, wfa, media contracts, firm decisions, advertising, media buying

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