Media consultant, Firm Decisions, partnered with the World Federation of Advertisers (WFA) on an important guide to media buying contracts. It's an excellent adjunct to the Association of National Advertisers' (ANA) media buying contract template. Together, they're an excellent road map for every brand in contract negotiations and oversight of the billions spent annually on media.
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A Guide to Successful Media Buying Contract Negotiations
One of the most challenging tasks facing all advertisers in a fast pace, ever evolving media environment is ensuring that their media agency contracts fully reflect the complexities of the market and best protect their interests.