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Reed Smith formed part of the core team drafting the seminal ANA Programmatic Media Supply Chain study. Our RS Ad Bites breaks down each...
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Welcome to Reed Smith's viewpoints — timely commentary from our lawyers on topics relevant to your business and wider industry. Browse to see the latest news and subscribe to receive updates on topics that matter to you, directly to your mailbox.
Reed Smith formed part of the core team drafting the seminal Association of National Advertisers (ANA) Programmatic Media Supply Chain...
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Reed Smith formed part of the core team drafting the seminal ANA Programmatic Media Supply Chain Study. Our “RS Ad Bites” break down each...
Reed Smith formed part of the core team drafting the seminal ANA Programmatic Media Supply Chain study. Our RS Ad Bites breaks down each...
Reed Smith formed part of the core team drafting the seminal ANA Programmatic Media Supply Chain transparency study. Our Ad Bites break...
We had the honor of contributing to the ANA Programmatic Media Supply Chain Transparency Study Complete Report. Below is the first in a...
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Ruben Schreurs' guest column in AdExchanger is worth the read. He is one of the leading consultants in the ad tech business and someone...
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Nick Manning, one of the smartest people you'll find in advertising today, recently wrote about how brands spend billions on digital...
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In a recent report from NewsGuard, it found that online ads placed programmatically from more than 140 brands are populating sites that...
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Lou Paskalis, one of the top media experts in the advertising industry, wrote an interesting column on his observations after attending...
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HispanicAd.com wrote an excellent overview of the Association of National Advertisers' Programmatic Media Supply Chain Transparency Study...
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My colleagues, Keri Bruce and Nick Swimer, were the scribes in the recently released Association of National Advertisers template for...
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Megan Graham's November 2022 report in the Wall Street Journal on digital advertising's impact on the environment made the case clear --...
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Those who know me are painfully aware of my views on transparency in the media buying industry. Despite what the supply chain says about...
Industry expert Nick Manning could not have said it better in a recent article in the Media Leader. No one has yet to make any viable...
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As Russia continues its war against the Ukraine, brands throughout the world are showing support for the people of Ukraine by taking...