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viewpoints
Welcome to Reed Smith's viewpoints — timely commentary from our lawyers on topics relevant to your business and wider industry. Browse to see the latest news and subscribe to receive updates on topics that matter to you, directly to your mailbox.
7 results for: ana
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Industry expert Nick Manning could not have said it better in a recent article in the Media Leader.  No one has yet to make any viable...
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As Russia continues its war against the Ukraine, brands throughout the world are showing support for the people of Ukraine by taking...
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Brian Jacobs' post in The Cog Blog poses not the proverbial $64,000 Question but rather the $95 Billion Question: Do any of the "tools"...
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It was my pleasure to join Deborah Malone, publisher of The Internationalist, and Manuel Reyes, CEO of Cortex Media, in a podcast on the...
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Media consultant, Firm Decisions, partnered with the World Federation of Advertisers (WFA) on an important guide to media buying...
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Jack Neff's Ad Age report on the Marketer’s Brief podcast by Bob Liodice, CEO of the Association of National Advertisers, on the new...
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Billions are being spent every year (and rising) on programmatic media buying where sales are made in a bidding process driven by...