As Russia continues its war against the Ukraine, brands throughout the world are showing support for the people of Ukraine by taking their business out of Russia. It illustrates how everyone has a role in opposing the invasion. I'm proud to say many are among my clients. It is, however, "complicated". Read this excellent article on what's happening in the brand world.
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Brands Step Forward in Support of Ukraine
As of early April — roughly six weeks after Russia's invasion of Ukraine — more than 600 companies had announced that they were taking their business out of Russia, according to a running list compiled by the Chief Executive Leadership Institute, a research center at ANA member Yale School of Management.