This browser is not actively supported anymore. For the best passle experience, we strongly recommend you upgrade your browser.
viewpoints
Welcome to Reed Smith's viewpoints — timely commentary from our lawyers on topics relevant to your business and wider industry. Browse to see the latest news and subscribe to receive updates on topics that matter to you, directly to your mailbox.
| less than a minute read

Brands Step Forward in Support of Ukraine

As Russia continues its war against the Ukraine, brands throughout the world are showing support for the people of Ukraine by taking their business out of Russia.  It illustrates how everyone has a role in opposing the invasion.  I'm proud to say many are among my clients.  It is, however, "complicated". Read this excellent article on what's happening in the brand world.

As of early April — roughly six weeks after Russia's invasion of Ukraine — more than 600 companies had announced that they were taking their business out of Russia, according to a running list compiled by the Chief Executive Leadership Institute, a research center at ANA member Yale School of Management.

Tags

ukraine, russia, ana, yale, brands, advertisers

Latest Insights