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Jun 28, 2022 It's Time for Truth in Media Buying By Douglas Wood Industry expert Nick Manning could not have said it better in a recent article in the Media Leader. No one has yet to make any viable...
Apr 14, 2022 Influencer Marketing Attracting UK Regulatory Oversight -- Is the U.S. Next? By Douglas Wood While influencer marketing has been around for decades, its prevalence in the brand marketing mix has reached unprecedented heights. ...
Apr 08, 2022 Brands Step Forward in Support of Ukraine By Douglas Wood As Russia continues its war against the Ukraine, brands throughout the world are showing support for the people of Ukraine by taking...
Mar 11, 2022 When Will Brands Demand Transparency? By Douglas Wood If you're curious about the daunting challenge brands face in justifying and auditing the billions they spend annually on programmatic...
Feb 09, 2022 A Clarion Call to Brands By Douglas Wood Recently, IAB Europe was fined by the Belgium Data Protection Authority in a decision that the IAB standards did not comply with the...