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viewpoints
Welcome to Reed Smith's viewpoints — timely commentary from our lawyers on topics relevant to your business and wider industry. Browse to see the latest news and subscribe to receive updates on topics that matter to you, directly to your mailbox.
4 results for: media buying
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It was my pleasure to join Deborah Malone, publisher of The Internationalist, and Manuel Reyes, CEO of Cortex Media, in a podcast on the...
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Media consultant, Firm Decisions, partnered with the World Federation of Advertisers (WFA) on an important guide to media buying...
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Jack Neff's Ad Age report on the Marketer’s Brief podcast by Bob Liodice, CEO of the Association of National Advertisers, on the new...
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Billions are being spent every year (and rising) on programmatic media buying where sales are made in a bidding process driven by...