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It was my pleasure to join Deborah Malone, publisher of The Internationalist, and Manuel Reyes, CEO of Cortex Media, in a podcast on the...
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media buying
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Media consultant, Firm Decisions, partnered with the World Federation of Advertisers (WFA) on an important guide to media buying...
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Jack Neff's Ad Age report on the Marketer’s Brief podcast by Bob Liodice, CEO of the Association of National Advertisers, on the new...
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Billions are being spent every year (and rising) on programmatic media buying where sales are made in a bidding process driven by...