/Passle/5db069e28cb62309f866c3ee/MediaLibrary/Images/5dcaae38989b6e0610525d11/2024-03-19-21-10-51-610-65f9ff5b9356e3ef48453d20.JPG)
Reed Smith formed part of the core team drafting the seminal Association of National Advertisers (ANA) Programmatic Media Supply Chain...
Reed Smith LLP
viewpoints
Welcome to Reed Smith's viewpoints — timely commentary from our lawyers on topics relevant to your business and wider industry. Browse to see the latest news and subscribe to receive updates on topics that matter to you, directly to your mailbox.
/Passle/5db069e28cb62309f866c3ee/SearchServiceImages/2023-09-22-17-05-23-924-650dc9533428516dd946bc3a.jpg)
I've worked as a lawyer in the advertising and marketing industry for nearly fifty years. I've seen it grow from true partnerships...
/Passle/5db069e28cb62309f866c3ee/SearchServiceImages/2023-08-11-13-17-31-728-64d634ebbe49e53b8afebb75.jpg)
Nick Manning, one of the smartest people you'll find in advertising today, recently wrote about how brands spend billions on digital...
/Passle/5db069e28cb62309f866c3ee/SearchServiceImages/2023-08-11-13-14-42-424-64d63442ea14f102329b7e06.jpg)
In an interview posted by investment advisor, Needham & Company, Bill Duggan (Group Executive Vice President at ANA) outlines the key...
/Passle/5db069e28cb62309f866c3ee/SearchServiceImages/2023-07-03-16-43-19-624-64a2faa72a336084bd9a9e6b.jpg)
My colleagues, Keri Bruce and Nick Swimer, were the scribes in the recently released Association of National Advertisers template for...
/Passle/5db069e28cb62309f866c3ee/SearchServiceImages/2023-06-20-15-48-54-933-6491ca66863f054b45857907.jpg)
Those who know me are painfully aware of my views on transparency in the media buying industry. Despite what the supply chain says about...
![The [Still] Murky World of Media Buying](https://images.passle.net/fit-in/358x202/filters:crop(0,11,610,342)/Passle/5db069e28cb62309f866c3ee/SearchServiceImages/2022-03-10-14-28-52-089-622a0b24f636e916a85ce631.jpg)
It was my pleasure to join Deborah Malone, publisher of The Internationalist, and Manuel Reyes, CEO of Cortex Media, in a podcast on the...
Media consultant, Firm Decisions, partnered with the World Federation of Advertisers (WFA) on an important guide to media buying...
Jack Neff's Ad Age report on the Marketer’s Brief podcast by Bob Liodice, CEO of the Association of National Advertisers, on the new...
Billions are being spent every year (and rising) on programmatic media buying where sales are made in a bidding process driven by...