Gregor Pryor, my colleague, provides some realistic advice on the prospects of NFTs (non-fungible tokens) in the music industry.  NFTs are the new shiny penny that everyone seems to want to exploit yet most don't understand what they are or how they are monetized.  Gregor puts it into perspective for music and offers advice that applies to NFTs in markets other than music, with appropriate caution on its reliance on crypto.  Listeners beware!