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viewpoints
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The ABCs of Adtech

Do you know your DMPs from your CMPs? What about FLEDGE, IDFA and RTB? Fear not, we're here to help. We've put together a comprehensive dictionary of all things adtech to help you wade through the confusing terminology. Keep this PDF handy, and your next call with the marketing team might be slightly less painful.

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adtech, entertainment & media, ip tech & data, tech & data