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ICO to suspend investigation into RTB and adtech industry

Short but sweet from the ICO.  They have published a very short blog post explaining that they don't want to put undue pressure on any industry at this moment in time, so will be suspending their investigation into real time bidding and the adtech industry in general.

We have made the decision to pause our investigation into real time bidding and the Adtech industry


data protection, gdpr, adtech, ico, programmatic, rtb, entertainment & media