/Passle/5db069e28cb62309f866c3ee/SearchServiceImages/2023-09-22-17-05-23-924-650dc9533428516dd946bc3a.jpg)
I've worked as a lawyer in the advertising and marketing industry for nearly fifty years. I've seen it grow from true partnerships...
Reed Smith LLP
viewpoints
Welcome to Reed Smith's viewpoints — timely commentary from our lawyers on topics relevant to your business and wider industry. Browse to see the latest news and subscribe to receive updates on topics that matter to you, directly to your mailbox.
/Passle/5db069e28cb62309f866c3ee/SearchServiceImages/2023-06-22-06-39-15-480-6493ec93e148025dca3cf144.jpg)
On June 13, the Association of National Advertisers released findings from its Programmatic Media Supply Chain Transparency Study — First...
/Passle/5db069e28cb62309f866c3ee/SearchServiceImages/2023-06-20-16-00-31-390-6491cd1f4a02df86b55bdbc4.jpg)
Megan Graham's November 2022 report in the Wall Street Journal on digital advertising's impact on the environment made the case clear --...
/Passle/5db069e28cb62309f866c3ee/SearchServiceImages/2023-06-20-15-48-54-933-6491ca66863f054b45857907.jpg)
Those who know me are painfully aware of my views on transparency in the media buying industry. Despite what the supply chain says about...
/Passle/5db069e28cb62309f866c3ee/MediaLibrary/Images/5ec278b63dccd110888deaf1/2022-09-26-09-33-05-427-633171d1f636ea1430bfebbf.jpg)
The pandemic has brought renewed focus on improving supply chain resilience and efficiency. BIMCO, working with other bodies such as the...
/Passle/5db069e28cb62309f866c3ee/SearchServiceImages/2022-05-26-08-39-17-388-628f3cb5f636e905dceff050.jpg)
On 25 May 2022, Singapore launched A.I. Verify - the world’s first AI Governance Testing Framework and Toolkit for companies who want to...
Brian Jacobs' post in The Cog Blog poses not the proverbial $64,000 Question but rather the $95 Billion Question: Do any of the "tools"...
If you're curious about the daunting challenge brands face in justifying and auditing the billions they spend annually on programmatic...
![The [Still] Murky World of Media Buying](https://images.passle.net/fit-in/341x192/filters:crop(0,11,610,342)/Passle/5db069e28cb62309f866c3ee/SearchServiceImages/2022-03-10-14-28-52-089-622a0b24f636e916a85ce631.jpg)
It was my pleasure to join Deborah Malone, publisher of The Internationalist, and Manuel Reyes, CEO of Cortex Media, in a podcast on the...
Jack Neff's Ad Age report on the Marketer’s Brief podcast by Bob Liodice, CEO of the Association of National Advertisers, on the new...
Billions are being spent every year (and rising) on programmatic media buying where sales are made in a bidding process driven by...
/Passle/5db069e28cb62309f866c3ee/SearchServiceImages/2022-01-24-17-36-06-929-61eee3860c51c3056cfddd31.jpg)
SkyMedia, the sales arm for UK broadcaster Sky, announced its latest iteration of addressable advertising that allows advertisers to use...
/Passle/5db069e28cb62309f866c3ee/SearchServiceImages/2021-11-29-18-16-17-768-61a518f15354890c5c2bbf7c.jpg)
In response to the U.S. Food and Drug Administration's (FDA's) virtual public workshop on transparency surrounding artificial...